Business SMS by sector: retail, clinics, schools, deliveries and more, with example messages

SEO & Marketing·· 59 views· 4 min read

The short answer: almost every business has notices its customers are glad to get by SMS: an order that is ready, tomorrow's appointment, a parents' meeting, a delivery on its way. Below you will find examples by sector, ready to copy. The SMS page in My MozOut also has a library of 105 templates organised into 15 lines of business; see SMS templates and AI.

In the examples, the parts in square brackets, such as [COMPANY], [PHONE] or [DATE], are there for you to replace with your own details before sending. Always open with your company name and leave a contact: named senders cannot receive replies.

Retail

Purpose Message
Order has arrived Hi Ana, your order has arrived. You can collect it until Saturday, 8am to 5pm. [COMPANY]
Back in stock [COMPANY]: the item you were looking for is back in stock. We will hold it until [DATE]. Call [PHONE].
Promotion [COMPANY]: 15% off all children's clothing until Sunday. Show this SMS at the till. Leave the list: [PHONE].

Clinics, surgeries and pharmacies

Purpose Message
Day before the appointment Hi Carlos, a reminder that your appointment is tomorrow at 9:30am. To reschedule, call the clinic on [PHONE].
Results ready [CLINIC]: your results are ready. You can collect them at reception, Monday to Friday, 8am to 4pm.
Prescription ready [PHARMACY]: your order is ready for collection. Please bring your prescription. [PHONE]

In healthcare, never put the name of the test, the diagnosis or the medicine in the SMS: someone else may read it on the phone.

Schools, colleges and training centres

Purpose Message
Meeting Dear parent, the parents' meeting is on Friday at 5pm, in room 3. [SCHOOL]
No classes [SCHOOL]: there are no classes on [DATE] due to [REASON]. Classes resume on [DATE]. Information: [PHONE].
Enrolment [CENTRE]: enrolment for the [COURSE] course is open until [DATE]. Limited places. [WEBSITE]

Deliveries and transport

Purpose Message
Out for delivery Your order no. 4521 goes out for delivery today. Collection code: 7731. [COMPANY]
Nobody home [COMPANY]: we tried to deliver order no. [NUMBER] and nobody was in. To book a new delivery: [PHONE].
Timetable change [COMPANY]: from [DATE], the 7am bus to [DESTINATION] will leave at 7:30am.

Restaurants and bakeries

Purpose Message
Booking confirmed [RESTAURANT]: your table for [N] is booked for [DATE] at [TIME]. To change it: [PHONE].
Order ready Hi Joana, your cake is ready. You can collect it from 3pm. [BAKERY]

Garages, salons, gyms and services

Purpose Message
Car ready [GARAGE]: your car is ready. Amount: [AMOUNT]. You can collect it until 5pm. [PHONE]
Service due [GARAGE]: your car [PLATE] is due for a service. Book on [PHONE].
Salon appointment [SALON]: a reminder of your appointment tomorrow at [TIME]. To reschedule: [PHONE].
Gym membership [GYM]: your membership ends on [DATE]. Renew at reception and keep training.

Hotels, tourism, churches, associations and residential buildings

Purpose Message
Hotel booking [HOTEL]: your booking from [DATE] to [DATE] is confirmed. Check-in from 2pm. [PHONE]
General meeting [ASSOCIATION]: the general meeting is on [DATE] at [TIME], at our premises. Your presence matters.
Residential building [BUILDING]: the water will be off on [DATE], from 9am to 12pm, for works. We apologise.
Church [CHURCH]: from [DATE], the Sunday service will start at 9am. Everyone is welcome.

Before you use these examples

1 Keep notices and promotions apart. Notices go to people who have a relationship with you; promotions only to those who agreed to receive them. See who you may send to.
2 Count the parts. Letters such as ã, ç or á reduce the characters per part. See how many credits an SMS uses.
3 Test on your own number before sending to a list or group.

Found the example for your business? See the prices and start with 1,000 credits.

See SMS prices

SEE ALSO

SMS templates and AI: ready-made messages, the template library and improving a text

Transactional SMS: order notices, confirmations and alerts your customers expect

How to plan an SMS marketing campaign: list, message, cost and timing

Payment reminder SMS: when to send it, what to write and ready-to-use examples

Personalised SMS with the contact's name: variables, examples and pitfalls

SMS marketing: Sender ID, the rules here, and how to write one that works

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