Sending a test of your e-mail campaign to yourself: what to check on phone and computer

E-mail·· 51 views· 2 min read

The short answer: before sending to the group, send the campaign to your own address and open it on your phone and your computer. A two-minute test catches the broken link, the wrong name and the missing image before they reach hundreds of people.

What to check in the test

Where What
In the inbox Is the sender recognisable? Does the whole subject show? Did it land in the inbox, promotions or spam?
On the phone Can the text be read without zooming? Does the button fit and work with a thumb? Do the images load quickly?
On the computer Is the layout neither stretched nor broken? Is the logo sharp?
With images off Does the message make sense from the text alone?
The links Does every button and link go to the right page, not the home page or an error?
The footer Is the unsubscribe link there, and does it work?

Running a good test

1 Send to an address of yours and, if you can, to one at a different service, for example one on your domain and one at Gmail or Outlook.com.
2 Open it on the phone first, since that is where most people read.
3 Click every link, one by one.
4 Ask someone else to read it. Whoever wrote it no longer sees their own mistakes.
Did the test land in spam? Do not send to the group. Check the sending domain and what the spam checker said. To find out why, see reading an e-mail header.
Changed something after the test? Send another. The last-minute fix is the one that usually breaks a link.

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SEE ALSO

The eight checks before you send an e-mail campaign

The spam checker before an e-mail campaign: what it is for and how to act on its advice

Building an e-mail campaign block by block: header, text, image, button, divider and footer

Reading an e-mail header: did SPF, DKIM and DMARC pass?

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