Letting the AI propose an e-mail campaign: subject and blocks from a short description

E-mail·· 46 views· 2 min read

The short answer: you tell the AI what you want to announce and for which sector, in a sentence or two, and it proposes the subject and the blocks of the campaign. The proposal comes in your account's language and lands in the editor, where you review and change it as you like before sending.

What to put in the request

The AI only knows what you tell it. A vague request gives a generic campaign that could belong to any company. Compare:

Request What comes out
Weak A promotion for the business. Text that fits everyone and convinces nobody.
Good Stationer selling school supplies. Back to school: backpacks and notebooks discounted until Saturday, for people on our list. Friendly tone. A concrete subject, text with the deadline and a button to see the products.

What helps the AI: the kind of business, the news or the offer, the deadline, who it is for and the tone (formal or friendly).

After the proposal

1 Check the facts. Prices, dates, addresses and conditions must be yours. The AI does not know your opening hours or your stock.
2 Cut what you would not say that way. A line that sounds like a TV advert pushes people away.
3 Review the subject. Short, and saying what is inside. See writing the subject line.
4 Run the spam checker and send yourself a test.
What goes out is your responsibility, not the AI's. A promise you cannot keep, or a discount that does not exist, turns into a complaint. Read everything before sending.
Writing one-to-one sales or follow-up e-mails? There is separate advice for that in writing sales e-mails with AI without sounding like spam.

Want to send e-mail campaigns to your customers? Tell us how many e-mails you send a month and we will prepare a proposal.

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SEE ALSO

Building an e-mail campaign block by block: header, text, image, button, divider and footer

E-mail campaign templates by sector: what to send in retail, health, education, events and more

The subject line of a campaign e-mail: short, honest and saying what is inside

Writing sales and follow-up e-mails with AI without sounding like spam

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