Analytics & Tracking articles

Analytics & Tracking 1,038 Google Analytics: setting it up and what to look at first Google Analytics tells you how many people visit the site, where they come from and what they do there. It is a...
Analytics & Tracking 953 Google Analytics or Search Console: which one answers which question Both are free, both are Google’s, and they are easily mixed up, but they answer different questions. Search Console...
Analytics & Tracking 1,256 UTM links: finding out which campaign brought each visit A UTM link is a normal address on your site with tags added at the end saying where the person who clicked came...
Analytics & Tracking 1,141 Website statistics without Google: Matomo on your hosting, or Plausible on a VPS The short answer: to know how many people visit your site you do not have to hand the data to Google. Matomo does...
Analytics & Tracking 887 Google Tag Manager and tracking pixels: adding them without slowing your site The short answer: Google Tag Manager is a dashboard where you keep, in one place, the tracking codes of your site...
Analytics & Tracking 987 Counting what visitors do: events and key events in Google Analytics The short answer: knowing how many people visited the site says little. What matters is how many did what you want:...