AI images for a website work for illustrations, backgrounds, icons and supporting pictures, and work badly for anything that has to be true: your product, your team, your premises, your customers. Before publishing, check three things: whether the image is truthful for what it shows, whether it is technically right (hands, text, logos), and whether the tool’s licence allows commercial use.
Where to use it and where not
| Use |
Advisable? |
Note |
| Illustration for an article or blog |
Yes |
Pick one style and keep it across the site. |
| Background, texture or header image |
Yes |
Check that it has no strange text or distorted faces. |
| Photo of a product you sell |
No |
The customer buys what they see. An image that is not the product is a false promise. |
| Photos of the team, customers or “testimonials” |
No |
People who do not exist giving opinions mislead readers and can be treated as misleading advertising. |
| The company logo |
With great care |
Tools draw letters badly and the result can resemble another brand. See who owns what AI creates. |
Before publishing, in this order
| 1 |
Zoom in and look for flaws. Hands with extra fingers, unreadable text, objects melted into each other, shadows that do not match. If the image contains text, type it yourself in an editor; do not let the AI draw it.
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| 2 |
Read the tool’s terms on commercial use and on what you may put in the request. Conditions differ between free and paid plans and between tools; keep a screenshot of the version you accepted.
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| 3 |
Do not ask for “in the style of” a living artist or a known brand. That is how you end up with images that can be challenged.
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| 4 |
Prepare it for the web. Export at the size it will appear, no bigger, and compress. A huge image makes the page slow. See product images for a fast shop, which applies to any page.
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There is also an accessibility reason: if the image contains information (a chart, a diagram, opening hours), do not rely on it alone. Repeat the information as text on the page, for people using a screen reader, for people with images switched off, and for Google.
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If the image could make someone believe it is a real photograph of something that did not happen (an event, a customer, a result), do not publish it as such. When in doubt, say in the caption that it was made with AI.
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Keep in a folder the request you used, the tool and the date. If someone challenges the image, or you want another in the same style, you have the trail.
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Site slow after adding new images? Open a ticket and we will help you see what is heavy.
Open a support ticket
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