Campaigns & Contact Lists articles

Campaigns & Contact Lists 996 Building an HTML e-mail that displays everywhere: width, images and dark mode The short answer: an e-mail is not a web page. Each mail program (Gmail, Outlook, the phone) shows it its own way...
Campaigns & Contact Lists 1,134 Read receipts and tracking pixels in e-mail: what they tell you and what they do not The short answer: knowing whether someone read your e-mail seems useful, but it is unreliable. A read receipt...
Campaigns & Contact Lists 148 E-mail Marketing with us: the block editor, AI, sector templates and your SMS contacts The short answer: MozOut E-mail Marketing lets you send campaigns and newsletters to your customers, built block by...
Campaigns & Contact Lists 162 Building an e-mail campaign block by block: header, text, image, button, divider and footer The short answer: in the E-mail Marketing editor a campaign is made of six kinds of block: header, text, image,...
Campaigns & Contact Lists 131 Letting the AI propose an e-mail campaign: subject and blocks from a short description The short answer: you tell the AI what you want to announce and for which sector, in a sentence or two, and it...
Campaigns & Contact Lists 137 One contact list for SMS and e-mail: using your SMS Center groups in e-mail campaigns The short answer: there is no need to keep two lists. Your SMS Center contacts and groups also work for e-mail...
Campaigns & Contact Lists 113 Bringing an existing e-mail list into your contacts: what to import and what to leave out The short answer: you import the contacts into the SMS Center, including those with only an e-mail address, sort...
Campaigns & Contact Lists 123 Sending an e-mail campaign now or scheduling it: choosing the time and cancelling in time The short answer: an e-mail campaign can go out now or on the day and at the time you choose. A scheduled campaign...
Campaigns & Contact Lists 107 The spam checker before an e-mail campaign: what it is for and how to act on its advice The short answer: before sending, the spam checker reviews the campaign and gives short advice to keep it out of...
Campaigns & Contact Lists 143 Unsubscribe in every campaign e-mail: the footer link, the header link and what happens next The short answer: every campaign e-mail carries an unsubscribe link, in the footer and in the message header too, as...
Campaigns & Contact Lists 164 Automatic welcome e-mails: one message for each new contact in a group, and what to write The short answer: an automatic welcome is an e-mail that goes once to each person who joins a contact group, without...
Campaigns & Contact Lists 141 Sending a test of your e-mail campaign to yourself: what to check on phone and computer The short answer: before sending to the group, send the campaign to your own address and open it on your phone and...
Campaigns & Contact Lists 111 The eight checks before you send an e-mail campaign The short answer: the E-mail Marketing page has an eight-point checklist to tick before you press send. Here is each...
Campaigns & Contact Lists 150 Keeping an e-mail list healthy: bounces, contacts who never open and a last-chance campaign The short answer: a healthy list has no addresses that bounce and no people who stopped opening long ago. Both drag...
Campaigns & Contact Lists 107 When a recipient marks your campaign as spam: why it weighs so much and how to avoid it The short answer: when someone presses «Spam» or «Junk» on one of your e-mails, their e-mail service records a...