E-mail and SMS in one campaign: reaching the customers who do not open the e-mail

SEO & Marketing·· 70 views· 2 min read

The short answer: because e-mail and SMS use the same contacts and groups, a campaign can also go by SMS Marketing to the people who do not open the e-mail. The e-mail carries the full message, with images and a button; the SMS is the short reminder read on the screen without opening anything.

What each channel does best

E-mail SMS
Room Text, images, several blocks and a button. One short message.
How it is read When the person opens their mailbox. On the phone screen, even without internet.
For Showing the product, explaining the offer. Reminding of the deadline, pointing at the essentials.
Cost Per e-mail sent. Per SMS part, in credits.

A campaign in two steps

1 Send the e-mail to the group with the full offer.
2 Wait a day or two and look in the report at who opened and who clicked.
3 Send a short SMS to those who did not open, with the essentials and the page address, for example «Last days of our seasonal discount. See our website.»
4 Do not send the SMS to people who already clicked or bought. Repeating yourself to people who answered wears them out.
Each channel needs its own consent. Agreeing to e-mails is not agreeing to promotional SMS, or the other way round. SMS senders with a name do not receive replies: the way to opt out of SMS has to be written in the message.
Which channel for which message? The full comparison is in WhatsApp, e-mail or SMS.

Want to send e-mail campaigns to your customers? Tell us how many e-mails you send a month and we will prepare a proposal.

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SEE ALSO

One contact list for SMS and e-mail: using your SMS Center groups in e-mail campaigns

Reading an e-mail campaign report: sent, opens, clicks, top links and unsubscribes

E-mail campaign segments: sending only to the customers of a city or a product

WhatsApp, e-mail or SMS: advantages, disadvantages, risks and who each is for

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