E-mail campaign templates by sector: what to send in retail, health, education, events and more

SEO & Marketing·· 42 views· 2 min read

The short answer: E-mail Marketing comes with templates by sector: restaurants, retail, services, education, health, events, real estate and technology. A template gives you the structure; what makes it yours is the news, the offer and the photo. Templates come in your account's language.

What tends to work in each sector

Sector Campaign ideas
Restaurants Dish of the week, a menu for a special date, bookings for an event, new opening hours.
Retail New stock in, the season's promotion, a discount just for the list.
Services A useful tip from your trade, a new service, a reminder of regular maintenance.
Education Enrolment open, the term calendar, a new course, the parents' meeting.
Health Prevention campaigns, opening hours, a new speciality. Never anyone's health data in the e-mail.
Events The invitation, the reminder close to the date and the thank-you with photos afterwards.
Real estate New properties in an area, an open viewing, advice for first-time buyers.
Technology Product news, a short tutorial, a heads-up about a new feature.

Adapting a template

1 Pick your sector's template and swap the header for your logo.
2 Rewrite the text with the concrete news, or ask the AI for a proposal. See asking the AI.
3 Use your own photo. A stock image the customer has seen elsewhere costs you credibility.
4 Point the button at the right page on your site, not the home page.
Informative or promotional? A notice about opening hours or enrolment is useful to people on the list; a weekly promotion wears thin fast. Mix the two and keep to a rhythm that does not tire people.
A template per sector is not a template per customer. If your customers are very different, use segments and one campaign per group.

Want to send e-mail campaigns to your customers? Tell us how many e-mails you send a month and we will prepare a proposal.

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SEE ALSO

Letting the AI propose an e-mail campaign: subject and blocks from a short description

Building an e-mail campaign block by block: header, text, image, button, divider and footer

E-mail campaign segments: sending only to the customers of a city or a product

How often to send a newsletter, and on which day: regularity without tiring your list

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