Showing prices on your site: when to publish them, when to show a starting price and when to ask for a quote

The short answer: publish the price whenever you can: someone who does not find it usually leaves, or assumes it is expensive. When the price depends on measurements, quantities or the job, show a starting price (“from”) and explain what it depends on. Only when it is really impossible to give a figure without talking to the customer, ask for a quote.

Which to use

Situation What to show Example
A fixed price, the same product or service for everyone The price, clear and next to the product. A haircut, a cake, a consultation.
The price varies, but there is a known minimum “From” and what it depends on. “From X, depending on size and materials.”
Every job is unique A quote, with examples of jobs and amounts if you can. A building job, a bespoke website.
You sell to companies, with negotiated prices A quote, and say how fast you reply. Services for businesses.

How to show it

1 As text, not in an image: Google and people using a screen reader do not read images.
2 Say what is included and what is not. “Delivery not included”, “tax included”. It avoids surprises at the end.
3 Put the currency and the date of the last update, if prices change: Which currency you pay in.
4 Make the quote request easy: a short form and a WhatsApp: A contact page that gets used.
5 Reply quickly to the request. Someone asking for a quote talks to several.
Showing a price obliges you to keep it right, and in some countries there are rules on how prices, discounts and taxes are presented. Check yours. Do not put “promotion” on a price that is always the same. See also The legal pages an online shop needs.
If you fear competitors seeing your prices, remember the customer is the one who most needs them. You can always stand out by service, not by price secrecy. And see Which plan for a catalogue or price-list site.

Want help deciding how to show your business’s prices? Open a ticket saying what you sell.

Open a support ticket

SEE ALSO

A contact page that gets used: what to put on it

Which hosting plan for a catalogue or price-list site without online payment

Which currency you pay in, and why your bank charged something else

Asking for a quote: what to fill in and what you get

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