
The short answer: a local service business needs a site that answers four questions quickly: where it is, when it opens, what it costs and how to book. It is a light site, and one of the first shared plans is enough. What counts most in being found is the Google Business Profile, not the plan.
What weighs, and what does not
| Part of the site | What to do |
| Hours and address | As text, at the top and the bottom, and the same as on Google. When the hours change (holidays), change them in both places. |
| Prices | A simple table, in text. A photo of a price list cannot be read on a phone or by Google. |
| Bookings | By phone, WhatsApp or a form. An online booking system is an extra, not a beginning: Putting WhatsApp on your site. |
| Photos | Of the space and the work done. Use your own, with permission from whoever appears: Photos for your website. |
| Reviews | They are what convinces a new customer: Reviews and reputation. |
How to choose, step by step
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| An outdated site does more harm than no site: wrong hours, an old price, a promotion from two years ago. Review it when what you offer changes and at least once a year. |
| For businesses that live on customers from the area, what brings most people is showing up on the map and in “near me” searches. Focus on that before spending on a complicated site. |
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Want a simple site for your local business? Tell us what you do and how customers contact you today. Open a support ticket |
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