Artigos de URLs, Redirects & Technical SEO

URLs, Redirects & Technical SEO 946 301 redirects when you change a page or a domain You changed a page’s address, deleted an article or switched domain. Anyone holding the old address (in a bookmark,...
URLs, Redirects & Technical SEO 746 Structured data and rich results: what they are and how to add them Structured data is a block of text, hidden in the page, that tells search engines what the page is: a product, an...
URLs, Redirects & Technical SEO 912 What a good page URL looks like, and how to change a bad one safely A good page address is short, in lower case, with hyphens between words, and says what the page is:...
URLs, Redirects & Technical SEO 1,172 Internal links: how to link your own pages so nothing stays hidden Internal links are the links from one page of your site to another page of your site. They do two jobs: they take...
URLs, Redirects & Technical SEO 1,039 The canonical tag: duplicate pages, www or not, and which address Google keeps The same content can open at more than one address: with and without www, on http and https, with a slash at the end...
URLs, Redirects & Technical SEO 1,018 Site in several languages or countries: hreflang and avoiding duplicate versions If the same site exists in Portuguese and English, or in different versions for different countries, Google needs to...
URLs, Redirects & Technical SEO 769 Redesigning a website without losing your Google traffic A new site on top of an old one loses visitors when the pages Google knows disappear, change address without notice,...
URLs, Redirects & Technical SEO 730 A coming soon or maintenance page without hurting your Google ranking The short answer: they are two different cases. For a short maintenance on a site that already exists, return the...
URLs, Redirects & Technical SEO 986 Popups and banners on your site: when they help and when Google punishes them The short answer: a popup that covers the content as soon as the person arrives from Google, especially on a phone,...
URLs, Redirects & Technical SEO 1,094 A helpful 404 page: what it should say and how to check it works The short answer: the 404 page is what a visitor sees when the address does not exist. A good one says so clearly,...
URLs, Redirects & Technical SEO 907 Breadcrumbs on your site: what they do for visitors and for Google The short answer: breadcrumbs are the small line at the top of a page that shows the path: Home > Products > Chairs...
URLs, Redirects & Technical SEO 1,129 Query strings explained: what comes after the question mark, and what it changes The short answer: everything after the ? in an address is the query string: name=value pairs separated by &, up to...
URLs, Redirects & Technical SEO 1,339 The slash at the end, capital letters and index.html: one page at several addresses The short answer: to a browser and to Google, /contact, /contact/, /Contact and /contact/index.html are four...